CLARINS INTRODUCES T.R.U.S.T., A PLATFORM USING BLOCKCHAIN TECHNOLOGY TO PROVIDE TRANSPARENCY ON INGREDIENT TRACEABILITY AND PRODUCT MANUFACTURING

NEW YORK, Nov. 14, 2022 /PRNewswire/ — Following its ethical and sustainable commitments, Clarins takes one step forward in consumer transparency by introducing TRUST, the foundation of the brand’s platform based on blockchain technology to share the full traceability of the ingredients that go into the product’s formulas as well. as a production process. Starting today with the latest batch numbers of the product, anyone has access to:

  • All steps of the product manufacturing process – including quality and safety controls, where and when the product is manufactured and packaged.
  • Complete information about plant-based ingredients – including geographical origin, harvesting method and Clarins certifications.
  • Behind the Clarins technology – with visual images and evidence from our factory, laboratories, and complete sites in Pontoise (France).
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To make TRUST possible, Clarins uses blockchain technology to ensure the safety and transparency of the process. Blockchain technology is used to store and transfer information in a secure manner as it has no central control system. Create a database that records secure transactions between different users (suppliers, manufacturers) and once a piece of information is entered into the system, blockchain technology verifies its authenticity, without allowing anything to be changed.

Clarins TRUST is a step forward and although not all products and ingredients are available yet, the list is growing every day to be completely transparent. 30 products and 40 plant extracts can now be found, and will be close to 100 by the end of 2023.

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By simply entering the product batch code on the Clarins TRUST platform, anyone can access the manufacturing process and trace the origin of its plant ingredients: https://traceability.trust.clarins.com/en_US

ABOUT CLARINS

Founded in the Paris beauty center of Jacques Courtin-Clarins in 1954, Clarins has become the #1 luxury skincare brand. In Europe. More than 65 years later, the brand remains family-owned and distributed in more than 140 countries—providing innovative products for face and body skin care, men’s and cosmetics. With unique expertise in Phyto-chemistry, Clarins Laboratories are considered pioneers in the field of plant science and technology. The brand’s values ​​are based on an ongoing dialogue with women, an unwavering respect for nature and people, and a commitment to sustainable sourcing, including Le Domaine Clarins—our organic farm and open laboratory in the French Alps. Clarins is accelerating its sustainable actions to become a Certified B Corporation by 2023. Currently neutral the company will also reduce its carbon footprint by 30% and become 100% plastic neutral using 100% reusable packaging by 2025. Our partners include: Pur Projet – more than 618,000 trees planted so far, Plastic Odyssey – a three-year journey on three continents, 30 stops to fight plastic pollution, and FEED – more than 38 million school meals provided to children in need by the end of 2022.

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SOURCE Clarins USA

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