Once a year, the American Conservative Values Foundation (ACVF) conducts a survey of conservative investors to determine which companies investors believe do not align with their values. “This is an ongoing, informal study that aims to identify companies with a reputation for being woke or liberal, as well as to capture trends over time,” said ACVF CEO William Flaig, one of the group’s founders. Usually, tech companies like Facebook, Twitter and Google top the list, but not this year.
This group of conservative investors overwhelmingly voted Disney “the most woke company in America.” Tech giants Facebook, Google and Twitter made the top five, but Disney makes the list for the first time. in 2021 Disney ranked low on the list, with only 10 percent of ACVF investors rating it as awake.
ACVF President Tom Carter said: “It is clear that Disney’s adoption of a left-wing ideology led by a war on parental rights is damaging the company’s brand among politically conservative investors. He continued that ACVF is currently boycotting 29 companies, including Disney, and is actively encouraging its investors to do the same.
This line of thinking is also limited to ACVF. Financial columnist and analyst Steve Beaman said many investment groups and individual investors are tired of companies (on both sides of the aisle) mixing business and politics. “Corporations need to focus on products and customers along with shareholder returns,” he said. “That should be the main focus, not some agenda that includes political and social issues.”
Many conservatives went beyond boycotts and boycotted the parks and movies due to growing frustration with Disney’s involvement in political issues. Disney Fan turned Disney Boycotter, Tara, spoke to me and said, “Disney stood for what everyone could love: simple family entertainment. Now they want to have some kind of mission statement with an agenda, and I don’t agree with that. We used to go 3 or 4 times a year. We’re not going anymore until they stop the awakening things”
Disney Parks’ 4th Quarter Earnings Call showed signs that the company may be feeling the brunt of these protests. Earnings were well below expectations and the stock suffered more than it had in 20 years immediately after the call for applications. Disney’s online community is constantly commenting “wake up wake up” in protest of what they perceive as the “woke agenda”. While the company certainly won’t go bust, it’s possible they could take a step back from politics if these financial trends continue.