Gap yanks Yeezy products from stores and shutters website amid Kanye West backlash

Gap is removing all Yeezy Gap products from its stores and the retailer’s e-commerce site amid a growing backlog over antisemitic comments by Ye, the rapper formerly known as Kanye West.

In September, the West his shoe and clothing deal with the retailer flashed, with his lawyer telling CBS MoneyWatch at the time that Gap had not met certain contractual obligations. In a statement Tuesday, Gap cited Ye’s “recent comments and behavior” as the reason for removing Yeezy Gap merchandise from stores and shutting down YeezyGap.com.

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“Antisemitism, racism and hate in any form is unacceptable and not tolerated in line with our values,” the clothing chain said. “On behalf of our customers, employees and suppliers -sections, we are partnering with organizations that fight against hate and discrimination.”

In 2020, Gap and the hip-hop star entered into what was supposed to be a 10-year deal under which he designed Yeezy-branded merchandise to be sold in Gap stores. West received compensation and Gap stock based on sales of Yeezy merchandise.

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Commercial product

Gap’s move to distance itself from Ye shows the commercial fallout for the artist after several antisemitic comments. Defying public pressure to cut ties with West, German sportswear giant Adidas said Tuesday it has he pulled the plug on his partnership with him over his words.

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“Adidas does not condone antisemitism and any other form of hate speech,” the company said in a statement. “Ye’s recent comments and actions have been inappropriate, hateful and dangerous, and they go against the company’s values ​​of diversity and inclusion, mutual respect and fairness.”


Kanye West banned from Twitter and Instagram for antisemitic posts

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Earlier this month, Ye tweeted a threat that he would “die [sic] with 3”.

West recently suggested that addiction was a choice and called the COVID-19 vaccine “the mark of the beast,” among other controversial comments. He was also criticized for wearing a “White Lives Matter” T-Shirt. to his Yeezy collection show in Paris. The phrase was adopted and promoted by white supremacist groups and supporters, according to the Anti-Defamation League.

Implications for uncertain wealth

In 2021, Bloomberg ranked West as the richest Black American, raising his net worth at $6 billion. At the time, between $3.2 billion and $4.7 billion of that net worth came from West’s partnerships with Gap and Adidas, according to investment bank UBS.

But the impact on Ye’s wealth is uncertain as other business partners withdraw. There is also a talent agency, CAA let it go this week, and the MRC studio announced on Monday that they are making a documentary about it.

“This morning, after discussions with our filmmakers and distribution partners, we have made the decision not to proceed with any distribution for our recently completed documentary about Kanye West .We cannot support any content that expands its platform,” MRC said in a statement.

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