Marvel vs. DC: New Fandom Study Reveals Franchise Fatigue

More than a third of Marvel fans feel tired of the constant stream of content served up in theaters and on Disney+ this year, according to a new survey released Thursday by the platform Fandom fans. But the survey also shows that Marvel fans are much more likely to watch any Marvel project compared to DC fans, who in turn are more likely to consume film and TV about a specific superhero than the entire DC catalog.

These are some of the broad findings of the study, which was drawn from a survey of 5,000 entertainment and gaming fans between the ages of 13 and 54, as well as what Fandom means “owned vision” from the top -has a platform of more than 300 million monthly users over it. 250,000 different wikis.

The most interesting proof of the study is that fans can be broken down into four subcategories of descending intensity.

The Advocates: They are the core fan base, described as “heavily invested in the IP,” so much so that it’s “part of who they are.” They are more likely to view content within the first few days of its release. Some rights with a high number of applicants include Marvel, “Rick and Morty,” “Harry Potter,” DC, “Star Wars,” and “Stranger Things.”

Also Read :  A Star-Studded, Highly-Addictive Case-of-the-Week Series – Rolling Stone

The Intinalists: These fans – who on average make up the largest segment of a franchise’s fan base – are more curious, influenced by marketing and strong reviews, story themes, and actors and filmmakers on behind the projects. They will likely be looking within the first two weeks. Franchises with a high number of entrepreneurs include “The Sex Lives of College Girls,” “Breaking Bad” and “Better Call Saul,” “The Handmaid’s Tale,” “Game of Thrones” and “Only Murders in the Building “.

The Cultivators: They are “very affected by the buzz” around popular distribution, and see watching as an opportunity to connect with friends and family, as well as the larger cultural conversation. They will likely be looking within the first month. Franchises with high cult followings include “Chicago Fire,” “Ted Lasso,” “True Detective,” “The Challenge” and “It’s Always Sunny in Philadelphia.”

The Flirt: As the name implies, these are the dabblers, who are most interested in entertainment that they can “come in and out” and “allow them to find common ground with other people around them.” Most likely they will watch when they have time. Franchises with a high number of Flirts include a large number of legacy shows like “The Office,” “SpongeBob Squarepants,” “Gilmore Girls, “South Park” and “Friends,” as well as reality shows like “The Bachelor” and “Real Housewives.”

Also Read :  Prince and Princess of Wales to visit Boston for Earthshot Awards

“The words ‘fan’ and ‘super fan’ are often used to describe entertainment consumers, but these terms are too general for today’s entertainment world – fandoms are complex, ” Fandom CMO Stephanie Fried said in a statement. “Understanding the layers of fan identity and authentically connecting with them at the right time and place will be critical for marketers looking to maximize success across streaming, theater and video game releases. ”

More advocates and stakeholders in fandom, like Marvel (with 66%) over DC (with 61%), can be an advantage for a franchise – but it’s not quite as cut and dry. According to a Fandom study, 81% of Marvel fans would watch anything released in the franchise, and 67% of DC fans would do the same. Conversely, only 38% of Marvel fans say they focus on specific superheroes rather than the entire Marvel Cinematic Universe, compared to 57% of DC fans who care more about one or two superheroes rather than the entire DC Universe. That could be the main reason why only 20% of DC fans say they are frustrated by the number of releases in a year, compared to 36% of Marvel fans who are ‘ feel like that. Through September, Fandom reports that “The Batman” is the “world’s biggest cinematic release.” DC fans are also 20% more likely than Marvel fans to buy merchandise – collectibles, apparel, even superhero-inspired album items.

Also Read :  Why 'nepo babies' are all over the internet right now

Fandom’s overall perception is that, on average, about half of a franchise’s fan base is made up of Cultists and Flirts, suggesting that marketing to those fans can go involved in expanding the reach of licensing, especially for original projects that are not part of pre-established IP.

“Reaching consumers impactfully is not a one-size-fits-all formula,” says Perkins Miller, CEO of Fandom. “Understanding the spectrum of fan identity and how it affects fan behavior has never been more important across the ever-evolving entertainment landscape. “

VIP+ Special Report: Burning Up Fans to Become YouTube Creators


Leave a Reply

Your email address will not be published.

Related Articles

Back to top button