Miami focus of Fujifilm drive into Latin America

Posted by Richard Battin in 2022 November 15


The Fujifilm spotlight in Miami travels to Latin America

Miami has become a focal point for Fujifilm’s expansion into Latin America as the company smartly shifts its core business from film products to healthcare and optics.
This is not the first time, or even the second time, that Fujifilm has changed its business position. It was originally developed to produce nitrocellulose film for both still and motion picture cameras. Nitrate-based film is extremely flammable.

Remember the theater fire scene in Quentin Tarantino’s 2009 in the movieDisrespectful dogs“? This is how nitrate-based film burns. Film history buffs who want more can Google Screen, burn, kill: the Forgotten story of nitrate film stock.

Fuji Photo Film, later Fujifilm, was founded in 1934. as the first subsidiary of a Japanese company that began in 1919 with the merger of eight celluloid manufacturers.
In the four years since Fuji Photo was founded, nitrate films have been phased out. The company quickly refocused its production on “safe” film, the lucky and accidental discovery of non-flammable cellulose acetate film.

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Medical technology and optics may have become Fujifilm’s new focus, but the company has a history in both fields. After World War II, Fujifilm expanded its product base to include X-ray films and diagnostic equipment, printing, electronic imaging, optical glasses and lenses.

Fujifilm, part of the financial conglomerate Sumitomo Mitsui Financial Group, accelerated its overseas sales in the mid-1950s. In the 1980s, it expanded production and other bases abroad.

As the company turned its attention to Latin America, Miami became the obvious choice for its headquarters, explains Rinen Ookame, the new 8,282-square-foot facility at 6161 Blue Lagoon Dr. CEO of Suite 100, South of Miami International Airport.

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Prospective customers can fly into the airport, visit Fujifilm Medical Systems, located just south of the Dolphin Expressway, and stay at one of several nearby hotels.

“Miami is considered the gateway to Latin American countries,” Mr. Ookame said. “It is very convenient for international and direct flights. He added that Miami is “one of the most visited cities for visitors and investors in Latin America.

“With its Spanish-speaking environment, greater safety and economic stability, Miami is an extension of their home,” said Mr. in Oakham.

The Miami plant will produce “MRI, CT and X-ray machines, portable X-ray machines, as well as “ultrasound machines, blood analyzers, mammograms and endoscopy equipment,” said CEO Aline Fernandez.

The Miami location currently has 16 employees and is hiring more. The workforce includes “local recruits, expatriates from Japan and transferees from other Fujifilm subsidiaries,” Mr. Ookame said, as well as “headhunting talent from Latin America.”

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According to a company report, Fujifilm Holdings Corp is a public company headquartered in Japan with 73,275 employees. “The US company has significant market share in at least two industries: recording media and chemicals,” the report said.

According to the financial website, its net income in 2021 is was $1.7 billion, up more than 48% from 2020.

The company invented computed radiography (CR), which solved many of the problems of traditional radiography, resulting in reduced radiation exposure for both technicians and patients.

in 2021 In March, Fujifilm acquired Hitachi Diagnostic Imaging for 1.3 billion. By “combining the product lines of the two organizations,” the company said in a statement, Fujifilm aims to offer a comprehensive solution that addresses a variety of clinical needs.


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