Palm Ridge entrepreneur is honoured with a certificate

A Katlehong entrepreneur is fighting unemployment through creative entrepreneurship as he struggled to find work since graduating with a degree in public relations from the University of South Africa (UNISA) in 2015.

Entrepreneur Sthembele Njobo, 32, of Ext 3 Palm Ridge, Katlehong, was recently honored with an Inside Education Certificate of Appreciation after making it to South Africa’s 100 Shining Stars 2022 in the Business and Entrepreneurship category. .

Njobo said he was nominated for his Taxi TV initiative, which is aimed at advertising, targeting start-ups and entrepreneurs, and highlighting the successes and challenges urban communities face on a daily basis.

He shared that the eKasi Lab is currently being incubated at the Kathorus Innovation Center.

“We are busy with the pilot idea and have almost finished everything. It is a matter of commercializing it and installing screens on taxis,” Njobo said.

He said Taxi TV is not only a great source of information and entertainment, but also a great opportunity for freelancers and graduates to gain work experience.

“I’m currently fundraising for the launch as it’s just a pilot idea at the moment but we want to launch it officially. In terms of financial support, I have no sponsors, except for cooperation with the innovative center.

Njobo comes from an artistic background. He is a former rapper who first rose to fame with the hit single My Rap, which he featured on iFani in 2011, before switching careers to become an event strategist, TV producer and publicist, and is now a full-time digital entrepreneur.

“I was a job seeker who became a job seeker. In May 2016, after a year of struggling to find work, I started a technology-based company to help small businesses and independent artists in Kathorus increase their exposure online,” he said.

He started Naugh Media Communications (NMC), which offers data-driven social media results with an in-house media house.

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It also offers digital PR strategy, content creation and copywriting for local SEO, paid advertising campaigns, media training, brand photography and video, SEO and crisis management.

He believes that search engine optimization guarantees success for businesses and when customers search for the products or services you offer, you should rank high.

“Google’s search algorithm is the gatekeeper between you and your customers, so you have to impress Google first.”

Njobo also mentors creative entrepreneurs through a lounge he set up in his Palm Ridge home during the Covid-19 lockdown.

“I have received mentoring from various people. In return, I impart this knowledge to those around me in the creative space,” he said.

“Business is a lonely space. I empower young people to learn mental fitness. I lead the narrative of proper breathing through meditation. It is an organic way to deal with depression.

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Another of his initiatives is a pop-up cinema that caters to early childhood development, where he introduces children to media from an early age.

He said they work with filmmakers such as the FDM Academy and the Gauteng Film Commission (GFC) who have released films including animations.

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“We use a projector, a white background and a tripod. We are creating a platform for children to have fun and understand storytelling from a young age,” he said.

“It’s not just for schools. I’ve realized that when it comes to self-development, it’s wise to use narrative instead of just giving them information in the form of books. Using references in visual and audio format is also better and they can continue to use it,” he continued.

“Our goal is to create a digital library for children so they can access these archives.”

The reason for its creation, he said, was the lack of enough platforms for people to promote what they produce in the city.

“My main goal is to give young people a voice on campus so they can have their voice heard through black media companies from the city.”


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