Twitter Blue signups no longer available after a wave of fake accounts

Twitter Blue registration is no longer available after a wave of fake accounts

TwitterThe relaunched premium service, which offers green check “verification” labels to anyone willing to pay $8 a month – was unavailable on Friday after social media was flooded with a wave of fake accounts it had personally approved. It’s the latest change to attract whiplash at the service, where uncertainty has become the norm since the billionaire. Elon Musk took over two weeks ago. Before that, the blue green the check was issued to government agencies, organizations, celebrities, and journalists and verified by the platform—to prevent impersonation. Now, anyone can get one as long as they have a phone, a credit card, and $8 a month.

An account by a fraudster posing as pharmaceutical giant Eli Lilly & Co. and registered under the updated version Twitter Blue The program tweeted that the insulin was free, prompting the Indianapolis company to issue an apology. NintendoLockheed Martin, and MuskHis companies Tesla and SpaceX were also made anonymous, as were the accounts of various sports and political figures.

For marketers who have established their business through Twitter, fake accounts could be the last straw: Musk’s run on the platform – laying off part of the workforce and causing a high-profile departure – has raised questions about its survival.

Scammers can cause serious problems, even if they are taken down quickly.

They created “a very big risk of putting advertising money on the platform,” said Lou Paskalis, chief marketing and communications officer and former head of Bank of America’s global media. Adding that with fake brand accounts “verified”, “a picture emerges of a confused platform that no media professional would risk their career by continuing to invest in advertising, and no management company or CEO would approve if they did.”

Adding to the confusion, Twitter now has two categories of “green checks,” and they look the same. One includes accounts verified before Musk took office. It notes that “This account is verified because it appears in government, news, entertainment, or another designated category.” Another note indicates that the account is signing up for Twitter Blue.

But as of midday on Friday, Twitter Blue was not available for subscription.

On Thursday, Musk tweeted that “there are too many signatures to confirm legacy blue” and so “there is no choice but to remove Legacy Blue in the coming months.”

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An email sent to the news Twitter address was not answered. The company’s communications department was axed during the layoffs, and Twitter has not responded to questions from The Associated Press since Oct. 27, when Musk took over.

On Thursday night, Twitter also began adding gray “official” labels to some prominent accounts. It released labels earlier this week, only to kill them a few hours later.

They returned on Thursday night, at least on some accounts, including Twitter, and big companies like Amazon, Nikeand Coca-Cola, before many disappeared again.

Celebrities also don’t seem to get the “official” label.

Twitter relies heavily on advertising, and about 90% of its revenue comes from advertisers. But each change Musk rolls out—or rolls back—makes the site less attractive to big brands.

“It’s become a mess,” said Richard Levick, CEO of public relations firm Levick. “Who buys into chaos?”

Musk’s biggest problem could be the risk to his reputation as a technology model, as the issuance of various types of authentication and other changes have been struck, Levick said.

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“It’s another example of something not being well thought out, and that’s what happens when you’re in a hurry,” Levick said. “Musk is known as a trusted visionary and magician; he can’t lose that audience, and that’s what’s at stake right now,” Levick said.

Twitter accounts for a fraction of the total ad spend of the major companies that advertise on the platform. Google, Amazon, and Meta they account for about 75% of digital advertising worldwide, with all other platforms combined accounting for another 25%. Twitter accounts for about 0.9% of digital ad spending worldwide, according to Insider Intelligence.

“For many marketers on a budget, Twitter has always been too big to ignore but not big enough to care about,” said Mark DiMassimo, chief marketing officer. DiGo.

“None of this is a permanent moral or ethical position for advertisers,” he added. “If Musk proves he has the power of civilization over time, advertisers will come back—if Twitter is still around. It’s a decision now—why be there now?”

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