Volvo Cars Begins New Journey With EX90

Volvo EX90

Electricity is the future of transportation. If not in all parts, however, electricity is the fuel for the passenger car segment of the future. Because of this, almost every car manufacturer has announced plans to go all-electric by the end of the decade.

Some OEMs have begun implementing their own fully electric systems; Volvo, a Swedish car manufacturer, is one such company. The first EV from the company’s stable was the XC40 Recharge which was launched back in 2019 and was recently launched in India.

Now, the automaker has taken another step in its electrification journey by introducing its new flagship, the EX90.

With the launch of the new flagship, the company is believed to have entered the next step in its journey, setting a definitive course for the future of electric power.

Starting with the Volvo EX90, Volvo Cars aims to unveil a new fully electric car every year, and by 2030, it aims to sell only fully electric cars, which is essential to its ambition to become a neutral company by 2040.

Jim Rowan, CEO, Volvo Cars, described the EX90 as a statement about what the company is and where it is going. The SUV, shown in the city of Stockholm, will be built in the USA from next year and later in China. As explained by the company, the idea of ​​having two production sites is to be climate neutral.

When we talk about the car, the EX90 defines what the Volvo brand stands for and at the same time gives a vision of the future of the brand. Based on the company’s SPA Gen-2 platform, the new car is future-ready for unattended driving and comes with Level-4 autonomy, making it the safest Volvo ever and demonstrating Volvo’s commitment to safety.

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Advanced sensors such as cameras, radars and Lidar are connected to the car’s high-performance main computers, where NVIDIA Drive uses Volvo Cars’ internal software to create a real-time, 360-degree view of the world. .

Lidar, supplied by Luminar, can sense the road ahead and can see small objects hundreds of meters ahead, creating more time to react, react and avoid. The sensors also improve the reliability and overall performance of our assisted driving function, Pilot Assist, with new steering support while changing lanes.

However, the core of the complete system is the core system powered by NVIDIA Drive AI platforms Xavier and Orin, Snapdragon Cockpit Platforms from Qualcomm Technologies and software developed in-house by Volvo engineers that implement most of the main functions inside the car, from safety . and infotainment in battery management.

Special sensors and cameras, powered by the company’s advanced algorithms, eye focus gauge. The technology allows the Volvo EX90 to recognize when the driver is distracted, drowsy or inattentive, more than what was possible in a Volvo car until now.

Volvo EX90 cabin

The car will inform the driver, first with a slight nudge, then more insistently. And if the driver falls asleep or gets sick while driving, the Volvo EX90 is designed to stop safely and call for help.

On the entertainment front, by combining the high-end computing power from Snapdragon Cockpit Platforms with the visualization power of Unreal Engine, the 3D tool developed by Epic Games and used to power some of the biggest games in the world, to provide lightning. -faster computing power and higher quality images on the car’s screens and head-up display.

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Meanwhile, the 14.5-inch central vertical screen is the gateway to the infotainment systems on offer, Google built to deliver Google apps and services, including hands-on assistance from Google Assistant, Google Maps navigation, and more on Google Play , all familiar. Additionally, the car also comes with standard 5G connectivity.

The Volvo EX90 will also come with phone key technology as standard, which uses a smartphone to act as a car key and automatically unlocks the car and starts a welcome sequence as the driver approaches. The owner’s profile will also be loaded automatically when logging into the car.


The EX90 comes with a brand new, in-house developed, complete base of electronic technology. It delivers up to 600 kilometers of driving range on a single charge, according to the WLTP test cycle, charging from 10 to 80% in about 30 minutes.

The twin-motor all-wheel drive version is available with a 111kWh battery and two permanent magnet electric motors, delivering 380 kW (517 hp) and 910 Nm of torque.

Additionally, the Volvo EX90 is Volvo’s first vehicle with all the necessary hardware to enable bi-directional charging. It’s a technology where one can use a car battery as an additional power source, for example, to power your home, other electrical appliances or another Volvo electric vehicle. The OEM plans to make bi-directional charging available in the future, starting with select markets.


The Volvo EX90 contains approximately 15% recycled steel, 25% recycled aluminum, and 48 kilograms of recycled plastic and bio-based materials, which corresponds to approximately 15% of the total plastic used in the car – standard the highest of any Volvo car to date.

Volvo EX90 seats

In addition, the interior is also filled with responsibly sourced materials, which reflect the company’s ambitions for sustainability, as a completely circular and climate neutral company by 2040.

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Defining Next-Gen Products

Earlier in the week, Volvo Cars reaffirmed its mid-decade ambitions at the company’s first-ever Market Day in Stockholm. Executives have provided shareholders and analysts with updates on its progress toward those ambitions.

In 2021, Volvo Cars revealed its intentions to become one of the fastest transformers in the automotive industry and a fully electric car brand by 2030. It is also committed to shaping the future of travel with strong ambitions for sustainable growth.

On Market Day, the company’s leadership reaffirmed that the company is committed and fully focused on its mid-decade ambitions, despite the ongoing challenges of the global economy.

This includes the desire to sell 1.2 million cars a year by the middle of the decade, with a 50% share of fully electric cars, to sell half of all cars through online channels and achieve an annual EBIT of 8-10%.

The growth driver is built on the dual disruption of electrification and digitization capabilities for a better consumer experience. Apart from that, the company also plans to change the UK market in the middle of next year to face consumers directly, using strong digital solutions.

Volvo EX90

Volvo Cars is also on track to reduce lifecycle CO2 emissions per vehicle by 40% compared to the 2018 baseline and become an employer of choice. The company noted that sustainability is the key to its future success and is the basis of its strategies and aspirations.

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