Women’s top financial concern is inflation, Fidelity study finds

Rising prices are affecting everyone right now, but a new study shows that women are feeling the pain more than men, and it’s the number one money woe that’s keeping ladies up at night.

A study by Fidelity Investments found that inflation is currently the top financial concern for US women, with more than 70% citing it as a top concern. Respondents listed the cost of essentials as the second biggest stressor (65%), with another 58% concerned about not having enough savings for emergencies.

“We know that inflation is a top concern for almost everyone in this economy, given that inflation is at a 40-year high,” said Laurent Kapusta, Fidelity’s head of women investor and client engagement. “Gender appears to play a small role in the personal impact of rising costs, with women more stressed about inflation than men, 71% versus 66% respectively.

The research found that concerns expressed by younger women are also different than the general population.

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Gen Z women between the ages of 18 and 25 told the researchers that their top concerns were the cost of education (55%), managing debt and credit (27%) and not knowing how to invest (46%).

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Almost half of women (47%) said their view of money and the economy had worsened in the past year, and 53% said they had made less discretionary purchases since 2021.

women shop for groceries

Customers using the self-service checkout at a Winn-Dixie grocery store in Miami, Florida. More than half of women say they have cut back on non-essential purchases in the past year as inflation remains near 40-year highs. (Photo: Jeffrey Greenberg/UCG/Universal Images Group via Getty Images/Getty Images)

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“Women actively took matters into their own hands, and more than half of women cut non-essential expenses last year,” Kapusta said.

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“They also plan to pay down debt and start or add to an emergency fund next year,” she noted, adding, “All of these actions are a big step forward.”

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